Do you ever hear something from someone and just get that vibe or feeling that it’s fake? For some reason, you just get that notion that they are trying to sell you on something that sounds good but you just don’t get that warm or comforting sensation inside that they are telling the whole truth or any truth at all for that matter.
I’m sure you all know what I’m talking about when I say this. It’s like when you’re older brother is overly anxious to pass you the sugar for your cereal bowl and you find out only later that he had swapped the sugar for salt. There’s just something out of the ordinary with his tone of voice and actions. It is in these situations where you usually end up realizing the fallacy of the offer very quickly.
The reason I bring this up is because of an advertisement I saw last night at the Fitness Works in Chandler. Above the drinking fountain there was a poster advertising an upcoming body building event in Mesa. The headline read like this:
“North Valley Plastic Surgery presents Natural Western USA Championships Body Building.”
Now I don’t know about you, but when I see body builders I’m already kind of creaped out by their larger than life statures (especially women body builders). You immediately question whether it is natural or not and I presume that none of them ARE natural.
Then you throw in the “plastic surgery” sponsorship in the headline!? It’s almost like they want you to know it’s fake. Is this part of their reverse psychology marketing scheme? Do they think for some reason that consumers have gotten educated enough on the capabilities of plastic surgery and that EVERYBODY is doing it that they want you to think, “hey, you know what, I DO want to get that boob job. I DO want to get that new nose… then I can look ridiculously jacked out of my mind like that guy! Like a total friek of nature!”
I’m not really sure what they are after with that endorsement but as far as I’m concerned, I’m 100 times less inclined to get plastic surgery now and I’m just as scared off from the body building event as well. Not that I would ever consider plastic surgery in the first place, but seriously, this has to be one of the worst marketing efforts I’ve seen.