When You Know You’ve Made It

The Top of the GameAs much as I hate Apple products, mostly for reasons that follow the stereotypical “Apple Haters,” I have to hand it to a company that puts out such “cool” products on a consistent basis. My problem with Apple isn’t because I think their products are bad, on the contrary, I think they are fantastic. I think the main reason I’m rubbed the wrong way with them is that they KNOW they are great. Anyway, I won’t get into the “therefore’s” and “hence’s” that follow that fault.

How Did Apple Do It?

What I did want to talk about is the fact that Apple KNOWS that they’ve made. It’s not because they brought in $3.25 billion in Q3 alone last year. It’s not because they sold over 300K ipads the day it opened on the market. It’s also not because a youtube spoof of Steve Jobs and the made up product the Apple I-Rack has over 5,000,000 views. No, the real reason has nothing to do with any of these.

So what is it? How can you tell when a company has reached market nirvana (dominance)? The reason I know Apple has done it is because no matter who you are, if you have the new Macbook air, the number of different people you’re likely to spark up a conversation with in a given day literally doubles. It’s the same story for those who had an iPhone in 2007. And for those who got an iPad early last year. When you can take a dorky, 119 pound 19 year old with glasses the most popular guy in school in just one day, THAT is when you know you’ve made it.


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